01 · THE SIGNATURE
STROOPWAFEL
Two delicate waffle layers with a soft, caramel-like syrup centre. Even more irresistible when gently warmed.
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AMSTERDAM FRIED · SWEET DUTCH
SWEET DUTCH.
A LITTLE TASTE OF HOLLAND. A LOT TO LOVE.
From the aroma of a warm stroopwafel to the iconic pink tompouce, discover the sweet side of Dutch tradition.
DISCOVER THE SWEETSTHE SWEET SIDE
SOMETHING SWEET. SOMETHING SPECIAL.
Sometimes a warm waffle, sometimes a slice of apple pie with coffee. Sweet Dutch brings together beloved Dutch bakery traditions, starting with a signature favourite and discovering seasonal delights along the way.
DUTCH SWEET ICONS
SWEET CLASSICS.
Each with its own story, texture and unmistakable Dutch character.
02 · THE PINK CLASSIC
TOMPOUCE
Two crisp pastry layers, smooth pastry cream and the unmistakable pink icing on top.
03 · LITTLE HAPPINESS
POFFERTJES
Small, fluffy Dutch poffertjes, traditionally enjoyed with a little butter and a snowfall of powdered sugar.
04 · TRULY DUTCH
PANNENKOEK
A thin Dutch pannenkoek, traditionally served warm with powdered sugar and syrup.
05 · APPLE-PIE COMFORT
APPELTAART
Generous apple filling, a hint of cinnamon and golden pastry: Dutch comfort in every slice.
06 · CRISP & APPLEY
APPELFLAP
A flaky golden pastry triangle with apple, cinnamon and a delicate sugar-crusted finish.
FROM THE DUTCH BAKERY
A LITTLE MORE BAKERY LOVE.
More beloved Dutch bakery favourites to discover as our Sweet Dutch selection grows.
01
GEVULDE KOEK
A golden Dutch bakery biscuit with a generous almond-paste centre.
02
BOTERKOEK
A rich, dense Dutch butter cake with a golden top and buttery flavour.
03
ROOMBOTERCAKE
A soft, fragrant butter cake: a comforting Dutch favourite with coffee.
04
VLAAI
A fruit-filled vlaai inspired by the baking traditions of Dutch Limburg.
05
AMANDELGEBAK
Golden pastry with a rich almond filling and a delicate bakery finish.
SEASONAL DELIGHTS
WINTER FAVOURITES: OLIEBOLLEN.
A favourite of Dutch New Year celebrations, from the traditional classic to festive variations.
01
OLIEBOL NATUREL
The classic golden Dutch winter treat: soft inside, lightly crisp outside.
02
OLIEBOL ROZIJNEN
A traditional oliebol with raisins for a fruity, familiar bite.
03
OLIEBOL VANILLEROOM
A vanilla-cream-filled idea for a special winter edition.
✦ DID YOU KNOW?
WHY REST A STROOPWAFEL OVER A HOT CUP?
In the Netherlands, a stroopwafel is sometimes placed over a steaming cup of coffee or tea. The gentle warmth softens the syrup filling between its two thin waffle layers — a wonderfully simple Dutch ritual.
AMSTERDAM FRIED · STORE #001
MAKE ROOM FOR SOMETHING SWEET.
Which Dutch sweet will be your favourite? Our collection will continue to grow with carefully chosen seasonal treats.
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